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ReferralCandy vs Marsello

Both sit in loyalty & retention. Here is how they differ on the things you can actually check.

On price: ReferralCandy starts $21 a month cheaper than Marsello ($39 against $60, 35% less) on its Basic tier. Both figures were read from the vendors' own pricing pages on the dates shown below.

ReferralCandy

referralcandy.com

Post-purchase referral invitations with reward fulfilment and fraud checks for e-commerce.

Loyalty & Retention
Visit ReferralCandy

Marsello

marsello.com

Points, rewards and campaigns aimed at brands with physical locations, joining point-of-sale data to email and SMS marketing.

Loyalty & Retention
Visit Marsello
ReferralCandy and Marsello compared attribute by attribute
 ReferralCandyMarsello
Entry price$39/mo$60/mo
Entry planBasicLoyalty Launch
Paid annually
Price checked19 Aug 202619 Aug 2026
Pricing modelFree trialPaid
Free planNoNo
CategoryLoyalty & RetentionLoyalty & Retention
Around since2009

Every price here was read from the vendor's own pricing page, most recently on 19 Aug 2026. Entry tier only — vendors change pricing without notice.