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Substack vs EmailOctopus

Both sit in newsletters & publishing. Here is how they differ on the things you can actually check.

Substack

substack.com

Free to run; takes a percentage of paid subscriptions. Includes a discovery network, notes and podcast hosting.

Free planNewsletters & Publishing
Visit Substack

EmailOctopus

emailoctopus.com

Low-cost email marketing that can send through your own Amazon SES account, cutting per-email costs sharply at volume.

Free planNewsletters & Publishing
Visit EmailOctopus
Substack and EmailOctopus compared attribute by attribute
 SubstackEmailOctopus
Entry priceCustom / not published$9/mo
Entry plan—Pro
Paid annually—$9/mo
Price checked28 Sept 202621 Sept 2026
Pricing modelFreeFree plan
Free planYesYes
CategoryNewsletters & PublishingNewsletters & Publishing
Around since20172014

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Substack vs EmailOctopus, answered

Do Substack or EmailOctopus have a free plan?
Both do. Substack and EmailOctopus each publish an ongoing free tier rather than a time-limited trial.
What is the difference between Substack and EmailOctopus?
Substack: Free to run; takes a percentage of paid subscriptions. Includes a discovery network, notes and podcast hosting. EmailOctopus: Low-cost email marketing that can send through your own Amazon SES account, cutting per-email costs sharply at volume.

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