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Ecwid vs Wix

Both sit in e-commerce. Here is how they differ on the things you can actually check.

On price: Ecwid starts $12 a month cheaper than Wix ($5 against $17, 71% less) on its Starter tier. Both figures were read from the vendors' own pricing pages on the dates shown below.

Ecwid

ecwid.com

Embeddable storefront that drops into a site you already have, plus social and marketplace selling. Lightspeed-owned.

Free planE-commerce
Visit Ecwid

Wix

wix.com

A drag-and-drop site builder with 2,000+ templates and built-in AI tools, whose paid tiers add a full online store, bookings and payments.

Free planE-commerce
Visit Wix
Ecwid and Wix compared attribute by attribute
 EcwidWix
Entry price$5/mo$17/mo
Entry planStarterLight
Paid annually—$17/mo
Price checked21 Sept 202625 Aug 2026
Pricing modelFree planFree plan
Free planYesYes
CategoryE-commerceE-commerce
Around since2009—

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Ecwid vs Wix, answered

Is Ecwid cheaper than Wix?
Yes. Ecwid starts at $5 a month against Wix's $17, 71% less.
Do Ecwid or Wix have a free plan?
Both do. Ecwid and Wix each publish an ongoing free tier rather than a time-limited trial.
What is the difference between Ecwid and Wix?
Ecwid: Embeddable storefront that drops into a site you already have, plus social and marketplace selling. Lightspeed-owned. Wix: A drag-and-drop site builder with 2,000+ templates and built-in AI tools, whose paid tiers add a full online store, bookings and payments.

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