Loom vs Propshift
Both sit in video & audio. Here is how they differ on the things you can actually check.
On price: Loom starts $11 a month cheaper than Propshift ($18 against $29, 38% less) on its Business tier. Paying annually takes Propshift to $19/mo (34% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Loom
loom.com
Async video messaging — screen and camera capture that uploads while you record, with transcripts, comments and viewer analytics. Owned by Atlassian.
Propshift
propshift.com
Made for real estate agents, teams and brokerages: paste a listing link, such as one on Zillow or homes.com, or drop in the photos, and it writes a script from the listing, picks the best photo for each scene, records a natural voiceover and renders a video with word-by-word subtitles and music in 9:16, 4:5 and 1:1, usually within minutes. On a paid plan it keeps going on its own, making fresh videos every week from new angles, such as a room-by-room tour, a lifestyle story or the numbers, and posting them to the social accounts you connect, from Instagram, TikTok, Facebook and YouTube to LinkedIn, X, Pinterest and Threads. Each listing gets its own branded page, and your logo, colours, font and music carry through every video. The free plan covers one listing and up to 7 videos with a small watermark; paid plans are sized by listings and videos a month and start with 14 days at no charge. It is made by Slashbit LLC in Fort Lauderdale, Florida.
| Loom | Propshift | |
|---|---|---|
| Entry price | $18/mo | $29/mo |
| Entry plan | Business | Solo |
| Paid annually | — | $19/mosave 34% |
| Price checked | 19 Oct 2026 | 12 Nov 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Video & Audio | Video & Audio |
| Around since | 2015 | — |
Every price here was read from the vendor's own pricing page, most recently on 12 Nov 2026. Entry tier only — vendors change pricing without notice.
Loom vs Propshift, answered
- Is Loom cheaper than Propshift?
- Yes. Loom starts at $18 a month against Propshift's $29, 38% less.
- Do Loom or Propshift have a free plan?
- Both do. Loom and Propshift each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Loom and Propshift?
- Loom: Async video messaging — screen and camera capture that uploads while you record, with transcripts, comments and viewer analytics. Owned by Atlassian. Propshift: Made for real estate agents, teams and brokerages: paste a listing link, such as one on Zillow or homes.com, or drop in the photos, and it writes a script from the listing, picks the best photo for each scene, records a natural voiceover and renders a video with word-by-word subtitles and music in 9:16, 4:5 and 1:1, usually within minutes. On a paid plan it keeps going on its own, making fresh videos every week from new angles, such as a room-by-room tour, a lifestyle story or the numbers, and posting them to the social accounts you connect, from Instagram, TikTok, Facebook and YouTube to LinkedIn, X, Pinterest and Threads. Each listing gets its own branded page, and your logo, colours, font and music carry through every video. The free plan covers one listing and up to 7 videos with a small watermark; paid plans are sized by listings and videos a month and start with 14 days at no charge. It is made by Slashbit LLC in Fort Lauderdale, Florida.
- Which one is cheaper paid annually?
- Loom: its listed $18 a month is under Propshift's $19 a month paid yearly, whichever billing period that figure is for. Loom lists $18 a month, and we could not tell from its page whether that is the monthly or the annual rate, while Propshift drops to $19 a month paid yearly (34% off).
