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Smile.io vs Marsello
Both sit in loyalty & retention. Here is how they differ on the things you can actually check.
On price: Smile.io starts $45 a month cheaper than Marsello ($15 against $60, 75% less) on its Essential tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Smile.io
smile.io
Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores.
Free planLoyalty & Retention
Visit Smile.ioMarsello
marsello.com
Points, rewards and campaigns aimed at brands with physical locations, joining point-of-sale data to email and SMS marketing.
Loyalty & Retention
Visit Marsello| Smile.io | Marsello | |
|---|---|---|
| Entry price | $15/mo | $60/mo |
| Entry plan | Essential | Loyalty Launch |
| Paid annually | — | — |
| Price checked | 19 Aug 2026 | 19 Aug 2026 |
| Pricing model | Free plan | Paid |
| Free plan | Yes | No |
| Category | Loyalty & Retention | Loyalty & Retention |
| Around since | 2012 | — |
Every price here was read from the vendor's own pricing page, most recently on 19 Aug 2026. Entry tier only — vendors change pricing without notice.