How much does Smile.io cost?

Smile.io starts at $15 a month on its Essential plan. That figure was read from smile.io's own pricing page on 21 September 2026.

Does Smile.io have a free plan?

Yes. Smile.io publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.

What is Smile.io used for?

Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores. People mainly use it to run a loyalty program, reward customers, run a referral program.

What are the best alternatives to Smile.io?

The closest alternatives in the same category are Marsello, LoyaltyLion, Loyally, ReferralCandy. LoyaltyLion publishes a free plan.

Smile.io

Points and rewards for online stores

Free plan availableLoyalty & RetentionSince 2012

from $15/moVisit smile.io

What Smile.io is

Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores.

What Smile.io has cost

We have read this pricing page 15 times since Jan 2021, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.

$49/moJan 2021 – Jan 2026 · Starter · 11 readings · archived page
The entry plan changed name here, from Starter to Essential. That is a different plan, so the two prices are not a rise or a cut.
$15†Aug 2026 – Sept 2026 · Essential · 4 readings · archived page

† The page showed this figure beside a monthly/annual switch and did not say which one it belonged to, so we publish the number without claiming a billing period. Readings like this are shown but never compared, which is why they never produce a price change.

Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.

People use it to

Current offers

Free plan

Free plan, no card required

Ongoing free tier published by the vendor. Limits vary by plan.

Smile.io alternatives

Other tools in loyalty & retention that cover similar ground. Full comparison.

Marsello

marsello.com

Loyalty and marketing for retail and hospitality

from $60/moPaid

LoyaltyLion

loyaltylion.com

Loyalty for growing Shopify brands

from $199/moFree plan

Loyally

loyally.ai

Loyalty cards, CRM and push offers in one platform

from $17/moFree trial

Where Smile.io sits on price

Entry prices across Loyalty & Retention, cheapest first.

What Loyalty & Retention costsEntry price a month, cheapest first

7 of these 7 prices were read from the vendor's own pricing page. The median is taken across the 6 verified prices in Loyalty & Retention. 1 more tool in this category does not publish an entry price and is not plotted.

Smile.io pricing questions

How much does Smile.io cost?: Smile.io starts at $15 a month on its Essential plan. That figure was read from smile.io's own pricing page on 21 September 2026.
Does Smile.io have a free plan?: Yes. Smile.io publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
What is Smile.io used for?: Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores. People mainly use it to run a loyalty program, reward customers, run a referral program.
What are the best alternatives to Smile.io?: The closest alternatives in the same category are Marsello, LoyaltyLion, Loyally, ReferralCandy. LoyaltyLion publishes a free plan.