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Friendbuy vs Smile.io

Both sit in loyalty & retention. Here is how they differ on the things you can actually check.

Friendbuy

friendbuy.com

Refer-a-friend and rewards programs with the attribution to show what each one returned, aimed at direct-to-consumer brands.

Loyalty & Retention
Visit Friendbuy

Smile.io

smile.io

Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores.

Free planLoyalty & Retention
Visit Smile.io
Friendbuy and Smile.io compared attribute by attribute
 FriendbuySmile.io
Entry priceCustom / not published$15/mo
Entry plan—Essential
Paid annually——
Price checkednot verified21 Sept 2026
Pricing modelPaidFree plan
Free planNoYes
CategoryLoyalty & RetentionLoyalty & Retention
Around since—2012

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Friendbuy vs Smile.io, answered

Do Friendbuy or Smile.io have a free plan?
Smile.io publishes an ongoing free plan; Friendbuy does not.
What is the difference between Friendbuy and Smile.io?
Friendbuy: Refer-a-friend and rewards programs with the attribution to show what each one returned, aimed at direct-to-consumer brands. Smile.io: Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores.

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