vs
Friendbuy vs Smile.io
Both sit in loyalty & retention. Here is how they differ on the things you can actually check.
Friendbuy
friendbuy.com
Refer-a-friend and rewards programs with the attribution to show what each one returned, aimed at direct-to-consumer brands.
Loyalty & Retention
Visit FriendbuySmile.io
smile.io
Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores.
Free planLoyalty & Retention
Visit Smile.io| Friendbuy | Smile.io | |
|---|---|---|
| Entry price | Custom / not published | $15/mo |
| Entry plan | — | Essential |
| Paid annually | — | — |
| Price checked | not verified | 19 Aug 2026 |
| Pricing model | Paid | Free plan |
| Free plan | No | Yes |
| Category | Loyalty & Retention | Loyalty & Retention |
| Around since | — | 2012 |
Every price here was read from the vendor's own pricing page, most recently on 19 Aug 2026. Entry tier only — vendors change pricing without notice.