Friendbuy alternatives
Friendbuy is referral and loyalty programs for ecommerce. These are the other loyalty & retention tools in the index, with what each one charges.
3 with a free plan
| Tool | What it is | Pricing | Free plan |
|---|---|---|---|
| Friendbuythe one you asked about | Referral and loyalty programs for ecommerce | Custom | No |
| Smile.iosmile.io | Points and rewards for online stores | from $15/mo | Yes |
| LoyaltyLionloyaltylion.com | Loyalty for growing Shopify brands | from $199/mo | Yes |
| Loyallyloyally.ai | Loyalty cards, CRM and push offers in one platform | from $17/mo | Free trial |
| Marsellomarsello.com | Loyalty and marketing for retail and hospitality | from $60/mo | Paid |
| ReferralCandyreferralcandy.com | Customer referral programs, automated | from $39/mo | Free trial |
| Stampedstamped.io | Reviews and loyalty together | from $199/mo | Yes |
| Growavegrowave.io | Loyalty, wishlist and reviews in one app | from $39.20/mo | Free trial |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
- Smile.io$15
- Loyally$17
- ReferralCandy$39
- Growave$39.20
- Marsello$60
- LoyaltyLion$199
- Stamped$199
7 of these 7 prices were read from the vendor's own pricing page. The median is across these 7, not the whole category. 1 of them does not publish an entry price and is not plotted.
Switching from Friendbuy
- What is the cheapest alternative to Friendbuy?
- Of the 7 alternatives here that publish an entry price, Smile.io is the lowest at $15 a month.
- Is there a free alternative to Friendbuy?
- 3 of these publish an ongoing free plan: Smile.io, LoyaltyLion, Stamped. A free plan is not a trial — it stays free, with limits set by the vendor.
- What can I use instead of Friendbuy?
- The closest matches in the index are Smile.io, LoyaltyLion, Loyally, Marsello, ReferralCandy. They sit in the same category and cover overlapping ground; the table above puts each one's entry price beside Friendbuy's.
Head to head
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