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Marsello vs Smile.io
Both sit in loyalty & retention. Here is how they differ on the things you can actually check.
On price: Smile.io starts $45 a month cheaper than Marsello ($15 against $60, 75% less) on its Essential tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Marsello
marsello.com
Points, rewards and campaigns aimed at brands with physical locations, joining point-of-sale data to email and SMS marketing.
Loyalty & Retention
Visit MarselloSmile.io
smile.io
Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores.
Free planLoyalty & Retention
Visit Smile.io| Marsello | Smile.io | |
|---|---|---|
| Entry price | $60/mo | $15/mo |
| Entry plan | Loyalty Launch | Essential |
| Paid annually | — | — |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Paid | Free plan |
| Free plan | No | Yes |
| Category | Loyalty & Retention | Loyalty & Retention |
| Around since | — | 2012 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Marsello vs Smile.io, answered
- Is Marsello cheaper than Smile.io?
- No — Smile.io is the cheaper entry point, at $15 a month against Marsello's $60, 75% less.
- Do Marsello or Smile.io have a free plan?
- Smile.io publishes an ongoing free plan; Marsello does not.
- What is the difference between Marsello and Smile.io?
- Marsello: Points, rewards and campaigns aimed at brands with physical locations, joining point-of-sale data to email and SMS marketing. Smile.io: Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores.
