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Marsello vs ReferralCandy

Both sit in loyalty & retention. Here is how they differ on the things you can actually check.

On price: ReferralCandy starts $21 a month cheaper than Marsello ($39 against $60, 35% less) on its Basic tier. Both figures were read from the vendors' own pricing pages on the dates shown below.

Marsello

marsello.com

Points, rewards and campaigns aimed at brands with physical locations, joining point-of-sale data to email and SMS marketing.

Loyalty & Retention
Visit Marsello

ReferralCandy

referralcandy.com

Post-purchase referral invitations with reward fulfilment and fraud checks for e-commerce.

Loyalty & Retention
Visit ReferralCandy
Marsello and ReferralCandy compared attribute by attribute
 MarselloReferralCandy
Entry price$60/mo$39/mo
Entry planLoyalty LaunchBasic
Paid annually
Price checked19 Aug 202619 Aug 2026
Pricing modelPaidFree trial
Free planNoNo
CategoryLoyalty & RetentionLoyalty & Retention
Around since2009

Every price here was read from the vendor's own pricing page, most recently on 19 Aug 2026. Entry tier only — vendors change pricing without notice.