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Wistia vs Loom
Both sit in video & audio. Here is how they differ on the things you can actually check.
On price: Loom starts $61 a month cheaper than Wistia ($18 against $79, 77% less) on its Business tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Wistia
wistia.com
Business video hosting with a customisable player, email capture, CTAs and engagement heat maps that feed marketing automation.
Free planVideo & Audio
Visit WistiaLoom
loom.com
Async video messaging — screen and camera capture that uploads while you record, with transcripts, comments and viewer analytics. Owned by Atlassian.
Free planVideo & Audio
Visit Loom| Wistia | Loom | |
|---|---|---|
| Entry price | $79/mo | $18/mo |
| Entry plan | Business | Business |
| Paid annually | $79/mo | — |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Video & Audio | Video & Audio |
| Around since | 2006 | 2015 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Wistia vs Loom, answered
- Is Wistia cheaper than Loom?
- No — Loom is the cheaper entry point, at $18 a month against Wistia's $79, 77% less.
- Do Wistia or Loom have a free plan?
- Both do. Wistia and Loom each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Wistia and Loom?
- Wistia: Business video hosting with a customisable player, email capture, CTAs and engagement heat maps that feed marketing automation. Loom: Async video messaging — screen and camera capture that uploads while you record, with transcripts, comments and viewer analytics. Owned by Atlassian.
