vs
Smile.io vs Friendbuy
Both sit in loyalty & retention. Here is how they differ on the things you can actually check.
Smile.io
smile.io
Points, VIP tiers and referral programs for e-commerce, with a free plan that covers small stores.
Free planLoyalty & Retention
Visit Smile.ioFriendbuy
friendbuy.com
Refer-a-friend and rewards programs with the attribution to show what each one returned, aimed at direct-to-consumer brands.
Loyalty & Retention
Visit Friendbuy| Smile.io | Friendbuy | |
|---|---|---|
| Entry price | $15/mo | Custom / not published |
| Entry plan | Essential | — |
| Paid annually | — | — |
| Price checked | 19 Aug 2026 | not verified |
| Pricing model | Free plan | Paid |
| Free plan | Yes | No |
| Category | Loyalty & Retention | Loyalty & Retention |
| Around since | 2012 | — |
Every price here was read from the vendor's own pricing page, most recently on 19 Aug 2026. Entry tier only — vendors change pricing without notice.