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Emailwish vs MailerLite

Both sit in email marketing. Here is how they differ on the things you can actually check.

On price: MailerLite starts $23 a month cheaper than Emailwish ($12 against $35, 66% less) on its Comfort tier. Both figures were read from the vendors' own pricing pages on the dates shown below.

Emailwish

emailwish.com

Email marketing for Shopify and WooCommerce stores with the other customer tools on the same plan: ready-made email flows such as abandoned carts, welcome and review series, popups and forms, product reviews, wishlists with back-in-stock alerts, and live chat where AI answers common questions, including order status and delivery tracking. Customers can be grouped by what they do for targeted sends. Those tools are on every plan, and the plans differ by emails, contacts and team seats. The free plan covers 1,000 emails a month and 100 contacts; the $35 plan covers 10,000 emails and 5,000 contacts, then $2 per 1,000 emails. Removing Emailwish's branding starts on the $100 plan.

Free planEmail Marketing
Visit Emailwish

MailerLite

mailerlite.com

Straightforward newsletters, automations, landing pages and signup forms at a noticeably lower price point than the incumbents. Popular with solo operators.

Free planEmail Marketing
Visit MailerLite
Emailwish and MailerLite compared attribute by attribute
 EmailwishMailerLite
Entry price$35/mo$12/mo
Entry planLaunchComfort
Paid annually——
Price checked2 Nov 202619 Oct 2026
Pricing modelFree planFree plan
Free planYesYes
CategoryEmail MarketingEmail Marketing
Around since—2010

Every price here was read from the vendor's own pricing page, most recently on 2 Nov 2026. Entry tier only — vendors change pricing without notice.

Emailwish vs MailerLite, answered

Is Emailwish cheaper than MailerLite?
No — MailerLite is the cheaper entry point, at $12 a month against Emailwish's $35, 66% less.
Do Emailwish or MailerLite have a free plan?
Both do. Emailwish and MailerLite each publish an ongoing free tier rather than a time-limited trial.
What is the difference between Emailwish and MailerLite?
Emailwish: Email marketing for Shopify and WooCommerce stores with the other customer tools on the same plan: ready-made email flows such as abandoned carts, welcome and review series, popups and forms, product reviews, wishlists with back-in-stock alerts, and live chat where AI answers common questions, including order status and delivery tracking. Customers can be grouped by what they do for targeted sends. Those tools are on every plan, and the plans differ by emails, contacts and team seats. The free plan covers 1,000 emails a month and 100 contacts; the $35 plan covers 10,000 emails and 5,000 contacts, then $2 per 1,000 emails. Removing Emailwish's branding starts on the $100 plan. MailerLite: Straightforward newsletters, automations, landing pages and signup forms at a noticeably lower price point than the incumbents. Popular with solo operators.

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