Klaviyo
klaviyo.com
Email and SMS built around e-commerce data
from $20/moFree plan
MailerLite
Clean, cheap email marketing
Free plan availableEmail MarketingSince 2010
from $12/moVisit mailerlite.com
What MailerLite is
Straightforward newsletters, automations, landing pages and signup forms at a noticeably lower price point than the incumbents. Popular with solo operators.
What MailerLite has cost
We have read this pricing page 12 times since Jan 2021, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.
- $10†Jan 2021 – Jul 2021 · 2 readings · archived page
- $10†Jan 2023 – Jan 2026 · Growing Business · 7 readings · archived page
The entry plan changed name here, from Growing Business to Comfort. That is a different plan, so the two prices are not a rise or a cut.
$12†Jul 2026 – Sept 2026 · Comfort · 3 readings · archived page
† The page showed this figure beside a monthly/annual switch and did not say which one it belonged to, so we publish the number without claiming a billing period. Readings like this are shown but never compared, which is why they never produce a price change.
Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.
People use it to
Current offers
Free plan
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
MailerLite alternatives
Other tools in email marketing that cover similar ground. Full comparison.
Where MailerLite sits on price
Entry prices across Email Marketing, cheapest first.
- Brevo$10.80
- MailerLite$12
- Mailchimp$13
- ActiveCampaign$15*
- Postmark$15
- Klaviyo$20*
- Mails.ai$20
- Resend$20
- SendGrid$20*
- Kit$33
8 of these 12 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 7 verified prices in Email Marketing. Showing the 10 cheapest.
MailerLite pricing questions
- How much does MailerLite cost?
- MailerLite starts at $12 a month on its Comfort plan. That figure was read from mailerlite.com's own pricing page on 21 September 2026.
- Does MailerLite have a free plan?
- Yes. MailerLite publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
- What is MailerLite used for?
- Straightforward newsletters, automations, landing pages and signup forms at a noticeably lower price point than the incumbents. Popular with solo operators. People mainly use it to send a newsletter, build a landing page, build an email list.
- What are the best alternatives to MailerLite?
- The closest alternatives in the same category are Klaviyo, Mailchimp, Kit, ActiveCampaign. Klaviyo, Mailchimp and Kit publish a free plan.