Mailchimp
mailchimp.com
Email campaigns and automations for small business
from $13/moFree plan
Klaviyo
Email and SMS built around e-commerce data
Free plan availableEmail MarketingSince 2012
from $20/moVisit klaviyo.com
What Klaviyo is
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
People use it to
Current offers
Free plan
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Klaviyo alternatives
Other tools in email marketing that cover similar ground. Full comparison.
Kit
kit.com
Email marketing built for creators
from $33/moFree plan
ActiveCampaign
activecampaign.com
Deep automation with a CRM attached
from $15/moFree trial
Where Klaviyo sits on price
Entry prices across Email Marketing, cheapest first.
- Brevo$10.80
- MailerLite$12
- Mailchimp$13
- ActiveCampaign$15*
- Postmark$15
- Klaviyo$20*
- Mails.ai$20
- Resend$20
- SendGrid$20*
- Kit$33
8 of these 12 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 7 verified prices in Email Marketing. Showing the 10 cheapest.
Klaviyo pricing questions
- How much does Klaviyo cost?
- Klaviyo starts at about $20 a month. We have not been able to read that figure off the vendor's own pricing page, so treat it as indicative and confirm on klaviyo.com.
- Does Klaviyo have a free plan?
- Yes. Klaviyo publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
- What is Klaviyo used for?
- Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify. People mainly use it to send a newsletter, recover abandoned carts, send sms campaigns.
- What are the best alternatives to Klaviyo?
- The closest alternatives in the same category are Mailchimp, Kit, ActiveCampaign, Mails.ai. Mailchimp starts lower at $13 a month; ActiveCampaign starts lower at $15 a month. Mailchimp, Kit and Mails.ai publish a free plan.