Kit vs Klaviyo
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Klaviyo starts $13 a month cheaper than Kit ($20 against $33, 39% less). Where a price could not be read from the vendor's page it is marked indicative below.
Kit
kit.com
Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers.
Klaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
| Kit | Klaviyo | |
|---|---|---|
| Entry price | $33/mo | $20/mo |
| Entry plan | Creator | — |
| Paid annually | $33/mo | — |
| Price checked | 21 Sept 2026 | not verified |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2013 | 2012 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 21 Sept 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
Kit vs Klaviyo, answered
- Is Kit cheaper than Klaviyo?
- No — Klaviyo is the cheaper entry point, at $20 a month against Kit's $33, 39% less. Kit's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Kit or Klaviyo have a free plan?
- Both do. Kit and Klaviyo each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Kit and Klaviyo?
- Kit: Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers. Klaviyo: Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
