ActiveCampaign vs Klaviyo
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: ActiveCampaign starts $5 a month cheaper than Klaviyo ($15 against $20, 25% less). Where a price could not be read from the vendor's page it is marked indicative below.
ActiveCampaign
activecampaign.com
Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
Klaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
| ActiveCampaign | Klaviyo | |
|---|---|---|
| Entry price | $15/mo | $20/mo |
| Entry plan | — | — |
| Paid annually | — | — |
| Price checked | not verified | not verified |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2003 | 2012 |
These entry prices are indicative — none could be read automatically from the vendors' own pricing pages. Confirm before buying.
ActiveCampaign vs Klaviyo, answered
- Is ActiveCampaign cheaper than Klaviyo?
- Yes. ActiveCampaign starts at $15 a month against Klaviyo's $20, 25% less.
- Do ActiveCampaign or Klaviyo have a free plan?
- Klaviyo publishes an ongoing free plan; ActiveCampaign does not.
- What is the difference between ActiveCampaign and Klaviyo?
- ActiveCampaign: Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools. Klaviyo: Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
