ActiveCampaign vs Klaviyo
Both sit in email marketing. Here is how they differ on the things you can actually check.
ActiveCampaign
activecampaign.com
Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
Email Marketing
Visit ActiveCampaignKlaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Free planEmail Marketing
Visit Klaviyo| ActiveCampaign | Klaviyo | |
|---|---|---|
| Entry price | $15/mo | $20/mo |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2003 | 2012 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.