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ActiveCampaign alternatives

ActiveCampaign is deep automation with a CRM attached. These are the other email marketing tools in the index, with what each one charges.

8 with a free plan3 start cheaper
ActiveCampaign compared with its alternatives on pricing and free plan
ToolWhat it isPricingFree plan
ActiveCampaignthe one you asked aboutDeep automation with a CRM attachedfrom $15/moNo
Klaviyoklaviyo.comEmail and SMS built around e-commerce datafrom $20/moYes
Mailchimpmailchimp.comEmail campaigns and automations for small businessfrom $13/moYes
Kitkit.comEmail marketing built for creatorsfrom $33/moYes
Mails.aimails.aiEmail API and inbox infrastructure for AI agentsfrom $20/moYes
Brevobrevo.comEmail, SMS and chat on one affordable planfrom $10.80/moYes
Resendresend.comDeveloper-first email APIfrom $20/moYes
MailerLitemailerlite.comClean, cheap email marketingfrom $12/moYes
SendGridsendgrid.comHigh-volume email infrastructurefrom $20/moYes

6 of these 9 prices were read from the vendor's own pricing page, most recently on 21 Sept 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.

ActiveCampaign and its alternatives, by priceEntry price a month, cheapest first

6 of these 9 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is across these 6, not the whole category.

Switching from ActiveCampaign

What is the cheapest alternative to ActiveCampaign?
Of the 8 alternatives here that publish an entry price, Brevo is the lowest at $10.80 a month. That is $4.20 a month less than ActiveCampaign's $15.
Is there a free alternative to ActiveCampaign?
8 of these publish an ongoing free plan: Klaviyo, Mailchimp, Kit, Mails.ai, Brevo, Resend, MailerLite, SendGrid. A free plan is not a trial — it stays free, with limits set by the vendor.
What can I use instead of ActiveCampaign?
The closest matches in the index are Klaviyo, Mailchimp, Kit, Mails.ai, Brevo. They sit in the same category and cover overlapping ground; the table above puts each one's entry price beside ActiveCampaign's.

Head to head

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