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Kit

Email marketing built for creators

Free plan availableEmail MarketingSince 2013
from $33/moVisit kit.com

What Kit is

Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers.

What Kit has cost

We have read this pricing page 7 times since Oct 2024, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.

  1. $9/moOct 2024 – Jan 2025 · Creator · 2 readings · archived page
  2. $29/moJul 2025 · Creator · 1 reading · archived page
  3. $33/moFeb 2026 · Creator · 1 reading · archived page
  4. $33/mo*Jul 2026 – Sept 2026 · Creator · 3 readings · archived page

* That reading is the effective monthly cost when paying for a year up front, which is what the page published at the time.

Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.

People use it to

Current offers

Free plan

Free plan, no card required

Ongoing free tier published by the vendor. Limits vary by plan.

Kit alternatives

Other tools in email marketing that cover similar ground. Full comparison.

Klaviyo

klaviyo.com

Email and SMS built around e-commerce data

from $20/moFree plan

Mailchimp

mailchimp.com

Email campaigns and automations for small business

from $13/moFree plan

ActiveCampaign

activecampaign.com

Deep automation with a CRM attached

from $15/moFree trial

Where Kit sits on price

Entry prices across Email Marketing, cheapest first.

What Email Marketing costsEntry price a month, cheapest first

8 of these 12 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 7 verified prices in Email Marketing. Showing the 10 cheapest.

Kit pricing questions

How much does Kit cost?
Kit starts at $33 a month on its Creator plan, billed annually. That figure was read from kit.com's own pricing page on 21 September 2026.
Does Kit have a free plan?
Yes. Kit publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
What is Kit used for?
Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers. People mainly use it to send a newsletter, sell a course, grow an audience.
What are the best alternatives to Kit?
The closest alternatives in the same category are Klaviyo, Mailchimp, ActiveCampaign, Mails.ai. Klaviyo starts lower at $20 a month; Mailchimp starts lower at $13 a month; ActiveCampaign starts lower at $15 a month; Mails.ai starts lower at $20 a month. Klaviyo, Mailchimp and Mails.ai publish a free plan.