Mailchimp vs Kit

Both sit in email marketing. Here is how they differ on the things you can actually check.

Mailchimp

mailchimp.com

One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit.

Free planEmail Marketing
Visit Mailchimp

Kit

kit.com

Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers.

Free planEmail Marketing
Visit Kit
Mailchimp and Kit compared attribute by attribute
 MailchimpKit
Entry price$13/mo$29/mo
Pricing modelFree planFree plan
Free planYesYes
CategoryEmail MarketingEmail Marketing
Around since20012013

Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.