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Mailchimp vs Kit
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Mailchimp starts $20 a month cheaper than Kit ($13 against $33, 61% less) on its Essentials tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Mailchimp
mailchimp.com
One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit.
Free planEmail Marketing
Visit Mailchimp| Mailchimp | Kit | |
|---|---|---|
| Entry price | $13/mo | $33/mo |
| Entry plan | Essentials | Creator |
| Paid annually | $13/mo | $33/mo |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2001 | 2013 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Mailchimp vs Kit, answered
- Is Mailchimp cheaper than Kit?
- Yes. Mailchimp starts at $13 a month against Kit's $33, 61% less. Kit's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Mailchimp or Kit have a free plan?
- Both do. Mailchimp and Kit each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Mailchimp and Kit?
- Mailchimp: One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit. Kit: Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers.
