Brevo vs Mailchimp
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Brevo starts $2.20 a month cheaper than Mailchimp ($10.80 against $13, 17% less) on its Starter tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Brevo
brevo.com
Formerly Sendinblue. Combines marketing email, transactional sending, SMS, live chat and a light CRM. Pricing is send-volume based rather than contact based.
Mailchimp
mailchimp.com
One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit.
| Brevo | Mailchimp | |
|---|---|---|
| Entry price | $10.80/mo | $13/mo |
| Entry plan | Starter | Essentials |
| Paid annually | — | $13/mo |
| Price checked | 25 Aug 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2012 | 2001 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Brevo vs Mailchimp, answered
- Is Brevo cheaper than Mailchimp?
- Yes. Brevo starts at $10.80 a month against Mailchimp's $13, 17% less.
- Do Brevo or Mailchimp have a free plan?
- Both do. Brevo and Mailchimp each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Brevo and Mailchimp?
- Brevo: Formerly Sendinblue. Combines marketing email, transactional sending, SMS, live chat and a light CRM. Pricing is send-volume based rather than contact based. Mailchimp: One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit.
