ActiveCampaign vs Brevo
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Brevo starts $4.20 a month cheaper than ActiveCampaign ($10.80 against $15, 28% less) on its Starter tier. Where a price could not be read from the vendor's page it is marked indicative below.
ActiveCampaign
activecampaign.com
Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
Brevo
brevo.com
Formerly Sendinblue. Combines marketing email, transactional sending, SMS, live chat and a light CRM. Pricing is send-volume based rather than contact based.
| ActiveCampaign | Brevo | |
|---|---|---|
| Entry price | $15/mo | $10.80/mo |
| Entry plan | — | Starter |
| Paid annually | — | — |
| Price checked | not verified | 25 Aug 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2003 | 2012 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 25 Aug 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
ActiveCampaign vs Brevo, answered
- Is ActiveCampaign cheaper than Brevo?
- No — Brevo is the cheaper entry point, at $10.80 a month against ActiveCampaign's $15, 28% less.
- Do ActiveCampaign or Brevo have a free plan?
- Brevo publishes an ongoing free plan; ActiveCampaign does not.
- What is the difference between ActiveCampaign and Brevo?
- ActiveCampaign: Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools. Brevo: Formerly Sendinblue. Combines marketing email, transactional sending, SMS, live chat and a light CRM. Pricing is send-volume based rather than contact based.
