ActiveCampaign vs Kit

Both sit in email marketing. Here is how they differ on the things you can actually check.

ActiveCampaign

activecampaign.com

Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.

Email Marketing
Visit ActiveCampaign

Kit

kit.com

Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers.

Free planEmail Marketing
Visit Kit
ActiveCampaign and Kit compared attribute by attribute
 ActiveCampaignKit
Entry price$15/mo$29/mo
Pricing modelFree trialFree plan
Free planNoYes
CategoryEmail MarketingEmail Marketing
Around since20032013

Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.