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ActiveCampaign vs Kit
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: ActiveCampaign starts $18 a month cheaper than Kit ($15 against $33, 55% less). Where a price could not be read from the vendor's page it is marked indicative below.
ActiveCampaign
activecampaign.com
Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
Email Marketing
Visit ActiveCampaign| ActiveCampaign | Kit | |
|---|---|---|
| Entry price | $15/mo | $33/mo |
| Entry plan | — | Creator |
| Paid annually | — | $33/mo |
| Price checked | not verified | 21 Sept 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2003 | 2013 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 21 Sept 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
ActiveCampaign vs Kit, answered
- Is ActiveCampaign cheaper than Kit?
- Yes. ActiveCampaign starts at $15 a month against Kit's $33, 55% less. Kit's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do ActiveCampaign or Kit have a free plan?
- Kit publishes an ongoing free plan; ActiveCampaign does not.
- What is the difference between ActiveCampaign and Kit?
- ActiveCampaign: Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools. Kit: Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers.
