Klaviyo
klaviyo.com
Email and SMS built around e-commerce data
from $20/moFree plan
ActiveCampaign
Deep automation with a CRM attached
Free trialEmail MarketingSince 2003
from $15/moVisit activecampaign.com
What ActiveCampaign is
Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools.
People use it to
Current offers
Free trial
Free trial available
Trial length and card requirement are set by the vendor.
ActiveCampaign alternatives
Other tools in email marketing that cover similar ground. Full comparison.
Where ActiveCampaign sits on price
Entry prices across Email Marketing, cheapest first.
- Brevo$10.80
- MailerLite$12
- Mailchimp$13
- ActiveCampaign$15*
- Postmark$15
- Klaviyo$20*
- Mails.ai$20
- Resend$20
- SendGrid$20*
- Kit$33
8 of these 12 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 7 verified prices in Email Marketing. Showing the 10 cheapest.
ActiveCampaign pricing questions
- How much does ActiveCampaign cost?
- ActiveCampaign starts at about $15 a month. We have not been able to read that figure off the vendor's own pricing page, so treat it as indicative and confirm on activecampaign.com.
- Does ActiveCampaign have a free plan?
- No ongoing free plan. ActiveCampaign offers a free trial, after which a paid plan is required.
- What is ActiveCampaign used for?
- Best known for its visual automation builder — branching, conditional waits, lead scoring and CRM deals in the same product. Aimed at teams that outgrow simple broadcast tools. People mainly use it to automate email sequences, score leads, run an email campaign.
- What are the best alternatives to ActiveCampaign?
- The closest alternatives in the same category are Klaviyo, Mailchimp, Kit, Mails.ai. Mailchimp starts lower at $13 a month. Klaviyo, Mailchimp, Kit and Mails.ai publish a free plan.