How much does Mailchimp cost?

Mailchimp starts at $13 a month on its Essentials plan. That figure was read from mailchimp.com's own pricing page on 21 September 2026.

Does Mailchimp have a free plan?

Yes. Mailchimp publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.

What are the best alternatives to Mailchimp?

The closest alternatives in the same category are Klaviyo, Kit, ActiveCampaign, Mails.ai. Klaviyo, Kit and Mails.ai publish a free plan.

Mailchimp

Email campaigns and automations for small business

Free plan availableEmail MarketingSince 2001

from $13/moVisit mailchimp.com

What Mailchimp is

One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit.

People use it to

Current offers

Free plan

Free plan, no card required

Ongoing free tier published by the vendor. Limits vary by plan.

Mailchimp alternatives

Other tools in email marketing that cover similar ground. Full comparison.

Klaviyo

klaviyo.com

Email and SMS built around e-commerce data

from $20/moFree plan

Kit

kit.com

Email marketing built for creators

from $33/moFree plan

ActiveCampaign

activecampaign.com

Deep automation with a CRM attached

from $15/moFree trial

Where Mailchimp sits on price

Entry prices across Email Marketing, cheapest first.

What Email Marketing costsEntry price a month, cheapest first

Brevo
$10.80
MailerLite
$12
Mailchimp
$13
ActiveCampaign
$15*
Postmark
$15
Klaviyo
$20*
Mails.ai
$20
Resend
$20
SendGrid
$20*
Kit
$33

8 of these 12 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 7 verified prices in Email Marketing. Showing the 10 cheapest.

Mailchimp pricing questions

How much does Mailchimp cost?: Mailchimp starts at $13 a month on its Essentials plan. That figure was read from mailchimp.com's own pricing page on 21 September 2026.
Does Mailchimp have a free plan?: Yes. Mailchimp publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
What is Mailchimp used for?: One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit. People mainly use it to send a newsletter, run an email campaign, build an email list.
What are the best alternatives to Mailchimp?: The closest alternatives in the same category are Klaviyo, Kit, ActiveCampaign, Mails.ai. Klaviyo, Kit and Mails.ai publish a free plan.