MailerLite vs Klaviyo
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: MailerLite starts $8 a month cheaper than Klaviyo ($12 against $20, 40% less) on its Comfort tier. Where a price could not be read from the vendor's page it is marked indicative below.
MailerLite
mailerlite.com
Straightforward newsletters, automations, landing pages and signup forms at a noticeably lower price point than the incumbents. Popular with solo operators.
Klaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
| MailerLite | Klaviyo | |
|---|---|---|
| Entry price | $12/mo | $20/mo |
| Entry plan | Comfort | — |
| Paid annually | — | — |
| Price checked | 21 Sept 2026 | not verified |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2010 | 2012 |
1 of these 2 prices were read from the vendor's own pricing page, most recently on 21 Sept 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
MailerLite vs Klaviyo, answered
- Is MailerLite cheaper than Klaviyo?
- Yes. MailerLite starts at $12 a month against Klaviyo's $20, 40% less.
- Do MailerLite or Klaviyo have a free plan?
- Both do. MailerLite and Klaviyo each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between MailerLite and Klaviyo?
- MailerLite: Straightforward newsletters, automations, landing pages and signup forms at a noticeably lower price point than the incumbents. Popular with solo operators. Klaviyo: Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
