MailerLite vs Klaviyo
Both sit in email marketing. Here is how they differ on the things you can actually check.
MailerLite
mailerlite.com
Straightforward newsletters, automations, landing pages and signup forms at a noticeably lower price point than the incumbents. Popular with solo operators.
Free planEmail Marketing
Visit MailerLiteKlaviyo
klaviyo.com
Marketing automation that plugs directly into store data — browse and purchase behaviour drive segments, flows and predictive audiences. Heavily used on Shopify.
Free planEmail Marketing
Visit Klaviyo| MailerLite | Klaviyo | |
|---|---|---|
| Entry price | $10/mo | $20/mo |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2010 | 2012 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.