Mailchimp vs Brevo
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Brevo starts $2.20 a month cheaper than Mailchimp ($10.80 against $13, 17% less) on its Starter tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Mailchimp
mailchimp.com
One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit.
Brevo
brevo.com
Formerly Sendinblue. Combines marketing email, transactional sending, SMS, live chat and a light CRM. Pricing is send-volume based rather than contact based.
| Mailchimp | Brevo | |
|---|---|---|
| Entry price | $13/mo | $10.80/mo |
| Entry plan | Essentials | Starter |
| Paid annually | $13/mo | — |
| Price checked | 21 Sept 2026 | 25 Aug 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2001 | 2012 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Mailchimp vs Brevo, answered
- Is Mailchimp cheaper than Brevo?
- No — Brevo is the cheaper entry point, at $10.80 a month against Mailchimp's $13, 17% less.
- Do Mailchimp or Brevo have a free plan?
- Both do. Mailchimp and Brevo each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Mailchimp and Brevo?
- Mailchimp: One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit. Brevo: Formerly Sendinblue. Combines marketing email, transactional sending, SMS, live chat and a light CRM. Pricing is send-volume based rather than contact based.
