Kit vs Mailchimp
Both sit in email marketing. Here is how they differ on the things you can actually check.
On price: Mailchimp starts $20 a month cheaper than Kit ($13 against $33, 61% less) on its Essentials tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Kit
kit.com
Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers.
Mailchimp
mailchimp.com
One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit.
| Kit | Mailchimp | |
|---|---|---|
| Entry price | $33/mo | $13/mo |
| Entry plan | Creator | Essentials |
| Paid annually | $33/mo | $13/mo |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Around since | 2013 | 2001 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Kit vs Mailchimp, answered
- Is Kit cheaper than Mailchimp?
- No — Mailchimp is the cheaper entry point, at $13 a month against Kit's $33, 61% less. Kit's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Kit or Mailchimp have a free plan?
- Both do. Kit and Mailchimp each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Kit and Mailchimp?
- Kit: Formerly ConvertKit. Tag-based subscriber model, visual automations, paid newsletter support and a creator recommendation network. Strong fit for writers and course sellers. Mailchimp: One of the longest-running email marketing platforms. Campaign builder, audience segmentation, landing pages, basic automation journeys and a large template library. Owned by Intuit.
