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Metricool vs Buffer

Both sit in social media. Here is how they differ on the things you can actually check.

On price: Buffer starts $20 a month cheaper than Metricool ($5 against $25, 80% less) on its Essentials tier. Paying annually takes Metricool to $20/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.

Metricool

metricool.com

Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan.

Free planSocial Media
Visit Metricool

Buffer

buffer.com

Queue-based publishing across the major networks with a clean interface, basic analytics and a free tier for three channels.

Free planSocial Media
Visit Buffer
Metricool and Buffer compared attribute by attribute
 MetricoolBuffer
Entry price$25/mo$5/mo
Entry planStarterEssentials
Paid annually$20/mosave 20%$5/mo
Price checked21 Sept 202621 Sept 2026
Pricing modelFree planFree plan
Free planYesYes
CategorySocial MediaSocial Media
Around since20152010

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Metricool vs Buffer, answered

Is Metricool cheaper than Buffer?
No — Buffer is the cheaper entry point, at $5 a month against Metricool's $25, 80% less. Buffer's figure is its annual rate — the vendor publishes no month-to-month price we could read.
Do Metricool or Buffer have a free plan?
Both do. Metricool and Buffer each publish an ongoing free tier rather than a time-limited trial.
What is the difference between Metricool and Buffer?
Metricool: Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan. Buffer: Queue-based publishing across the major networks with a clean interface, basic analytics and a free tier for three channels.
Which one is cheaper paid annually?
Buffer, at $5 a month against Metricool's $20. Metricool drops to $20 a month paid yearly (20% off), while Buffer's $5 is already its annual rate — it publishes no month-to-month price.

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