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Metricool

Scheduling plus analytics at a fair price

Free plan availableSocial MediaSince 2015

What Metricool is

Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan.

Metricool's Starter plan has read $25 a month on every one of the 3 times we have checked this page, from Aug 2026 to Sept 2026. It has not moved while we have been looking. See the source

People use it to

Current offers

Free plan

Free plan, no card required

Ongoing free tier published by the vendor. Limits vary by plan.

Discount

20% off — $20/mo instead of $25/mo

Both prices read from metricool.com on 2026-09-21. Starter plan. Billed for 12 months up front.

Metricool alternatives

Other tools in social media that cover similar ground. Full comparison.

Buffer

buffer.com

Straightforward social scheduling

from $5/moFree plan

Hootsuite

hootsuite.com

Enterprise social management

from $99/moFree trial

Sprout Social

sproutsocial.com

Social management with serious reporting

from $79/moFree trial

Where Metricool sits on price

Entry prices across Social Media, cheapest first.

What Social Media costsEntry price a month, cheapest first

9 of these 10 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 9 verified prices in Social Media.

Metricool pricing questions

How much does Metricool cost?
Metricool starts at $25 a month on its Starter plan, billed monthly. That figure was read from metricool.com's own pricing page on 21 September 2026.
Does Metricool have a free plan?
Yes. Metricool publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
Is Metricool cheaper if you pay annually?
Yes — 20% cheaper. Paying for twelve months up front takes the entry plan from $25 a month to $20 a month. Both figures were read from the same pricing page in one visit, so the saving is arithmetic rather than a claim.
What is Metricool used for?
Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan. People mainly use it to schedule social posts, report on social, track competitors.
What are the best alternatives to Metricool?
The closest alternatives in the same category are Buffer, Hootsuite, Sprout Social, Later. Buffer starts lower at $5 a month; Later starts lower at $18.75 a month. Buffer and Later publish a free plan.