Buffer
buffer.com
Straightforward social scheduling
from $5/moFree plan
Later
Influencer marketing with social scheduling attached
Free plan availableSocial MediaSince 2014
from $18.75/moVisit later.com
What Later is
Repositioned from visual social planning to influencer marketing: it runs creator campaigns and a creator network for brands, with the social scheduling and visual planner it was originally known for still part of the platform.
Later's Starter plan has read $18.75 a month paid yearly on every one of the 3 times we have checked this page, from Aug 2026 to Sept 2026. It has not moved while we have been looking. See the source
People use it to
Current offers
Free plan
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Later alternatives
Other tools in social media that cover similar ground. Full comparison.
Hootsuite
hootsuite.com
Enterprise social management
from $99/moFree trial
Sprout Social
sproutsocial.com
Social management with serious reporting
from $79/moFree trial
Where Later sits on price
Entry prices across Social Media, cheapest first.
- Publer$4.28
- Buffer$5
- Hypefury$6
- Contents Pilot$9.90
- Typefully$12.50*
- Later$18.75
- Metricool$25
- SocialBee$29
- Sprout Social$79
- Hootsuite$99
9 of these 10 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 9 verified prices in Social Media.
Later pricing questions
- How much does Later cost?
- Later starts at $18.75 a month on its Starter plan, billed annually. That figure was read from later.com's own pricing page on 21 September 2026.
- Does Later have a free plan?
- Yes. Later publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
- What is Later used for?
- Repositioned from visual social planning to influencer marketing: it runs creator campaigns and a creator network for brands, with the social scheduling and visual planner it was originally known for still part of the platform. People mainly use it to run influencer campaigns, schedule social posts, plan a content calendar.
- What are the best alternatives to Later?
- The closest alternatives in the same category are Buffer, Hootsuite, Sprout Social, Metricool. Buffer starts lower at $5 a month. Buffer and Metricool publish a free plan.