Hootsuite vs Later
Both sit in social media. Here is how they differ on the things you can actually check.
On price: Later starts $80.25 a month cheaper than Hootsuite ($18.75 against $99, 81% less) on its Starter tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Hootsuite
hootsuite.com
Publishing, monitoring streams, social listening, approvals and reporting for larger teams managing many accounts.
Later
later.com
Repositioned from visual social planning to influencer marketing: it runs creator campaigns and a creator network for brands, with the social scheduling and visual planner it was originally known for still part of the platform.
| Hootsuite | Later | |
|---|---|---|
| Entry price | $99/mo | $18.75/mo |
| Entry plan | Standard | Starter |
| Paid annually | $99/mo | $18.75/mo |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Social Media | Social Media |
| Around since | 2008 | 2014 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Hootsuite vs Later, answered
- Is Hootsuite cheaper than Later?
- No — Later is the cheaper entry point, at $18.75 a month against Hootsuite's $99, 81% less. Later's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Hootsuite or Later have a free plan?
- Later publishes an ongoing free plan; Hootsuite does not.
- What is the difference between Hootsuite and Later?
- Hootsuite: Publishing, monitoring streams, social listening, approvals and reporting for larger teams managing many accounts. Later: Repositioned from visual social planning to influencer marketing: it runs creator campaigns and a creator network for brands, with the social scheduling and visual planner it was originally known for still part of the platform.
