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Hootsuite vs Metricool
Both sit in social media. Here is how they differ on the things you can actually check.
On price: Metricool starts $74 a month cheaper than Hootsuite ($25 against $99, 75% less) on its Starter tier. Paying annually takes Metricool to $20/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Hootsuite
hootsuite.com
Publishing, monitoring streams, social listening, approvals and reporting for larger teams managing many accounts.
Social Media
Visit HootsuiteMetricool
metricool.com
Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan.
Free planSocial Media
Visit Metricool| Hootsuite | Metricool | |
|---|---|---|
| Entry price | $99/mo | $25/mo |
| Entry plan | Standard | Starter |
| Paid annually | $99/mo | $20/mosave 20% |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free trial | Free plan |
| Free plan | No | Yes |
| Category | Social Media | Social Media |
| Around since | 2008 | 2015 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Hootsuite vs Metricool, answered
- Is Hootsuite cheaper than Metricool?
- No — Metricool is the cheaper entry point, at $25 a month against Hootsuite's $99, 75% less.
- Do Hootsuite or Metricool have a free plan?
- Metricool publishes an ongoing free plan; Hootsuite does not.
- What is the difference between Hootsuite and Metricool?
- Hootsuite: Publishing, monitoring streams, social listening, approvals and reporting for larger teams managing many accounts. Metricool: Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan.
- Which one is cheaper paid annually?
- Metricool, at $20 a month against Hootsuite's $99. Hootsuite publishes no annual discount we could read, so it stays at $99, while Metricool drops to $20 a month paid yearly (20% off).
