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Metricool vs Sprout Social
Both sit in social media. Here is how they differ on the things you can actually check.
On price: Metricool starts $54 a month cheaper than Sprout Social ($25 against $79, 68% less) on its Starter tier. Paying annually takes Metricool to $20/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Metricool
metricool.com
Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan.
Free planSocial Media
Visit MetricoolSprout Social
sproutsocial.com
Publishing, a unified social inbox, listening and analytics with polished reporting for agencies and brands.
Social Media
Visit Sprout Social| Metricool | Sprout Social | |
|---|---|---|
| Entry price | $25/mo | $79/mo |
| Entry plan | Starter | Essentials |
| Paid annually | $20/mosave 20% | — |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Social Media | Social Media |
| Around since | 2015 | 2010 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Metricool vs Sprout Social, answered
- Is Metricool cheaper than Sprout Social?
- Yes. Metricool starts at $25 a month against Sprout Social's $79, 68% less.
- Do Metricool or Sprout Social have a free plan?
- Metricool publishes an ongoing free plan; Sprout Social does not.
- What is the difference between Metricool and Sprout Social?
- Metricool: Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan. Sprout Social: Publishing, a unified social inbox, listening and analytics with polished reporting for agencies and brands.
- Which one is cheaper paid annually?
- Metricool, at $20 a month against Sprout Social's $79. Metricool drops to $20 a month paid yearly (20% off), while Sprout Social publishes no annual discount we could read, so it stays at $79.
