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Buffer vs Metricool
Both sit in social media. Here is how they differ on the things you can actually check.
On price: Buffer starts $20 a month cheaper than Metricool ($5 against $25, 80% less) on its Essentials tier. Paying annually takes Metricool to $20/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Buffer
buffer.com
Queue-based publishing across the major networks with a clean interface, basic analytics and a free tier for three channels.
Free planSocial Media
Visit BufferMetricool
metricool.com
Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan.
Free planSocial Media
Visit Metricool| Buffer | Metricool | |
|---|---|---|
| Entry price | $5/mo | $25/mo |
| Entry plan | Essentials | Starter |
| Paid annually | $5/mo | $20/mosave 20% |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Social Media | Social Media |
| Around since | 2010 | 2015 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Buffer vs Metricool, answered
- Is Buffer cheaper than Metricool?
- Yes. Buffer starts at $5 a month against Metricool's $25, 80% less. Buffer's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Buffer or Metricool have a free plan?
- Both do. Buffer and Metricool each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Buffer and Metricool?
- Buffer: Queue-based publishing across the major networks with a clean interface, basic analytics and a free tier for three channels. Metricool: Publishing, analytics, competitor tracking and ad reporting across networks, with a usable free plan.
- Which one is cheaper paid annually?
- Buffer, at $5 a month against Metricool's $20. Buffer's $5 is already its annual rate — it publishes no month-to-month price, while Metricool drops to $20 a month paid yearly (20% off).
