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Trustpilot vs Yotpo
Both sit in reviews & reputation. Here is how they differ on the things you can actually check.
On price: Yotpo starts $10 a month cheaper than Trustpilot ($89 against $99, 10% less) on its Starter tier. Both figures were read from the vendors' own pricing pages on the dates shown below.
Trustpilot
business.trustpilot.com
Open consumer review platform with invitation automation, widgets and Google Seller Ratings integration.
Free planReviews & Reputation
Visit TrustpilotYotpo
yotpo.com
Product reviews, photo and video UGC, SMS and loyalty for online retail, deeply integrated with store platforms.
Free planReviews & Reputation
Visit Yotpo| Trustpilot | Yotpo | |
|---|---|---|
| Entry price | $99/mo | $89/mo |
| Entry plan | Starter | Starter |
| Paid annually | $99/mo | — |
| Price checked | 21 Sept 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free plan |
| Free plan | Yes | Yes |
| Category | Reviews & Reputation | Reviews & Reputation |
| Around since | 2007 | 2011 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Trustpilot vs Yotpo, answered
- Is Trustpilot cheaper than Yotpo?
- No — Yotpo is the cheaper entry point, at $89 a month against Trustpilot's $99, 10% less. Trustpilot's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Trustpilot or Yotpo have a free plan?
- Both do. Trustpilot and Yotpo each publish an ongoing free tier rather than a time-limited trial.
- What is the difference between Trustpilot and Yotpo?
- Trustpilot: Open consumer review platform with invitation automation, widgets and Google Seller Ratings integration. Yotpo: Product reviews, photo and video UGC, SMS and loyalty for online retail, deeply integrated with store platforms.
