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Trustpilot

The public review platform buyers check

Free plan availableReviews & ReputationSince 2007

What Trustpilot is

Open consumer review platform with invitation automation, widgets and Google Seller Ratings integration.

What Trustpilot has cost

We have read this pricing page 11 times since Dec 2022, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.

  1. $225/moDec 2022 – Jan 2023 · Standard · 2 readings · archived page
  2. $250/moJul 2023 – Jan 2024 · Standard · 2 readings · archived page
  3. The entry plan changed name here, from Standard to Plus. That is a different plan, so the two prices are not a rise or a cut.

    $259/moJul 2024 · Plus · 1 reading · archived page
  4. $339/moJul 2025 – Jan 2026 · Plus · 2 readings · archived page
  5. The entry plan changed name here, from Plus to Starter. That is a different plan, so the two prices are not a rise or a cut.

    $99/mo*Aug 2026 – Sept 2026 · Starter · 4 readings · archived page
The Standard plan moved from $225 to $250 (+11.1%) somewhere between Jan 2023 and Jul 2023 — we read it at both ends and cannot narrow it further.

* That reading is the effective monthly cost when paying for a year up front, which is what the page published at the time.

Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.

People use it to

Current offers

Free plan

Free plan, no card required

Ongoing free tier published by the vendor. Limits vary by plan.

Trustpilot alternatives

Other tools in reviews & reputation that cover similar ground. Full comparison.

Podium

podium.com

Lead capture, texting and reviews for local business

Custom pricingPaid

Birdeye

birdeye.com

Reputation management for multi-location brands

Custom pricingPaid

Yotpo

yotpo.com

Reviews and UGC for e-commerce

from $89/moFree plan

Where Trustpilot sits on price

Entry prices across Reviews & Reputation, cheapest first.

What Reviews & Reputation costsEntry price a month, cheapest first

9 of these 11 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 8 verified prices in Reviews & Reputation. 4 more tools in this category do not publish an entry price and are not plotted. Showing the 10 cheapest.

Trustpilot pricing questions

How much does Trustpilot cost?
Trustpilot starts at $99 a month on its Starter plan, billed annually. That figure was read from business.trustpilot.com's own pricing page on 21 September 2026.
Does Trustpilot have a free plan?
Yes. Trustpilot publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
What is Trustpilot used for?
Open consumer review platform with invitation automation, widgets and Google Seller Ratings integration. People mainly use it to collect reviews, show reviews on a site, build trust.
What are the best alternatives to Trustpilot?
The closest alternatives in the same category are Podium, Birdeye, Yotpo, Praising. Yotpo starts lower at $89 a month; Praising starts lower at $19 a month. Yotpo and Praising publish a free plan.