Semrush alternatives
Semrush is the broadest marketing toolkit. These are the other SEO & marketing tools in the index, with what each one charges.
3 with a free plan7 start cheaper
| Tool | What it is | Pricing | Free plan |
|---|---|---|---|
| Semrushthe one you asked about | The broadest marketing toolkit | from $139/mo | Yes |
| Ahrefsahrefs.com | Backlinks, keywords and competitor research | from $29/mo | Free trial |
| Screaming Frogscreamingfrog.co.uk | The technical SEO crawler | Custom | Yes |
| Moz Promoz.com | SEO metrics and the original DA score | from $99/mo | Free trial |
| Surfer SEOsurferseo.com | Optimise a page against what already ranks | from $49/mo | Paid |
| Rolloutsrollouts.ai | AI agents that build pages and repair technical SEO | from $50/mo | Yes |
| SE Rankingseranking.com | Full SEO suite at agency prices | from $129/mo | Free trial |
| Clearscopeclearscope.io | Content briefs and optimisation for editors | from $129/mo | Paid |
| Ubersuggestneilpatel.com | Budget keyword research with a lifetime option | from $29/mo | Yes |
7 of these 8 prices were read from the vendor's own pricing page, most recently on 21 Sept 2026; the rest are indicative. Entry tier only — vendors change pricing without notice.
- Ahrefs$29
- Ubersuggest$29*
- Surfer SEO$49
- Rollouts$50
- Moz Pro$99
- SE Ranking$129
- Clearscope$129
- Semrush$139
7 of these 8 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is across these 7, not the whole category. 1 of them does not publish an entry price and is not plotted.
Switching from Semrush
- What is the cheapest alternative to Semrush?
- Of the 7 alternatives here that publish an entry price, Ahrefs is the lowest at $29 a month. That is $110 a month less than Semrush's $139.
- Is there a free alternative to Semrush?
- 3 of these publish an ongoing free plan: Screaming Frog, Rollouts, Ubersuggest. A free plan is not a trial — it stays free, with limits set by the vendor.
- What can I use instead of Semrush?
- The closest matches in the index are Ahrefs, Screaming Frog, Moz Pro, Surfer SEO, Rollouts. They sit in the same category and cover overlapping ground; the table above puts each one's entry price beside Semrush's.
Head to head
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