Ahrefs
ahrefs.com
Backlinks, keywords and competitor research
from $29/moFree trial
Moz Pro
SEO metrics and the original DA score
Free trialSEO & MarketingSince 2004
from $99/moVisit moz.com
What Moz Pro is
Keyword research, link explorer, rank tracking and site crawl, and the Domain Authority metric that the industry still quotes.
What Moz Pro has cost
We have read this pricing page 16 times since Jan 2021, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.
- $99/moJan 2021 – Jul 2023 · Standard · 6 readings · archived page
- $79/moJan 2024 · Standard · 1 reading · archived page
- $99/moJul 2024 · Standard · 1 reading · archived page
The entry plan changed name here, from Standard to Starter. That is a different plan, so the two prices are not a rise or a cut.
$49/moJan 2025 – Jan 2026 · Starter · 3 readings · archived pageThe entry plan changed name here, from Starter to Standard. That is a different plan, so the two prices are not a rise or a cut.
$99/moJul 2026 – Aug 2026 · Standard · 2 readings · archived pageThe entry plan changed name here, from Standard to Starter. That is a different plan, so the two prices are not a rise or a cut.
$20/moAug 2026 · Starter · 1 reading · sourceThe entry plan changed name here, from Starter to Standard. That is a different plan, so the two prices are not a rise or a cut.
$99/moAug 2026 – Sept 2026 · Standard · 2 readings · source
Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.
People use it to
Current offers
Free trial
Free trial available
Trial length and card requirement are set by the vendor.
Discount
20% off — $79/mo instead of $99/mo
Both prices read from moz.com on 2026-09-21. Standard plan. Billed for 12 months up front.
Moz Pro alternatives
Other tools in SEO & marketing that cover similar ground. Full comparison.
Semrush
semrush.com
The broadest marketing toolkit
from $139/moFree plan
Screaming Frog
screamingfrog.co.uk
The technical SEO crawler
Custom pricingFree plan
Where Moz Pro sits on price
Entry prices across SEO & Marketing, cheapest first.
- Sitebulb$18
- Ahrefs$29
- Ubersuggest$29*
- Surfer SEO$49
- Rollouts$50
- Moz Pro$99
- SE Ranking$129
- Clearscope$129
- Semrush$139
8 of these 9 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 7 verified prices in SEO & Marketing. 2 more tools in this category do not publish an entry price and are not plotted.
Moz Pro pricing questions
- How much does Moz Pro cost?
- Moz Pro starts at $99 a month on its Standard plan, billed monthly. That figure was read from moz.com's own pricing page on 21 September 2026.
- Does Moz Pro have a free plan?
- No ongoing free plan. Moz Pro offers a free trial, after which a paid plan is required.
- Is Moz Pro cheaper if you pay annually?
- Yes — 20% cheaper. Paying for twelve months up front takes the entry plan from $99 a month to $79 a month. Both figures were read from the same pricing page in one visit, so the saving is arithmetic rather than a claim.
- What is Moz Pro used for?
- Keyword research, link explorer, rank tracking and site crawl, and the Domain Authority metric that the industry still quotes. People mainly use it to research keywords, analyse backlinks, track rankings.
- What are the best alternatives to Moz Pro?
- The closest alternatives in the same category are Ahrefs, Semrush, Screaming Frog, Surfer SEO. Ahrefs starts lower at $29 a month; Surfer SEO starts lower at $49 a month. Semrush and Screaming Frog publish a free plan.