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Ahrefs vs Moz Pro

Both sit in SEO & marketing. Here is how they differ on the things you can actually check.

On price: Ahrefs starts $70 a month cheaper than Moz Pro ($29 against $99, 71% less) on its Starter tier. Paying annually takes Moz Pro to $79/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.

Ahrefs

ahrefs.com

A very large link index plus keyword, rank-tracking and site-audit tooling. The reference point for backlink data.

SEO & Marketing
Visit Ahrefs

Moz Pro

moz.com

Keyword research, link explorer, rank tracking and site crawl, and the Domain Authority metric that the industry still quotes.

SEO & Marketing
Visit Moz Pro
Ahrefs and Moz Pro compared attribute by attribute
 AhrefsMoz Pro
Entry price$29/mo$99/mo
Entry planStarterStandard
Paid annually—$79/mosave 20%
Price checked6 Sept 202621 Sept 2026
Pricing modelFree trialFree trial
Free planNoNo
CategorySEO & MarketingSEO & Marketing
Around since20112004

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

Ahrefs vs Moz Pro, answered

Is Ahrefs cheaper than Moz Pro?
Yes. Ahrefs starts at $29 a month against Moz Pro's $99, 71% less.
Do Ahrefs or Moz Pro have a free plan?
Neither publishes an ongoing free plan. Check each vendor for a trial.
What is the difference between Ahrefs and Moz Pro?
Ahrefs: A very large link index plus keyword, rank-tracking and site-audit tooling. The reference point for backlink data. Moz Pro: Keyword research, link explorer, rank tracking and site crawl, and the Domain Authority metric that the industry still quotes.
Which one is cheaper paid annually?
Ahrefs, at $29 a month against Moz Pro's $79. Ahrefs publishes no annual discount we could read, so it stays at $29, while Moz Pro drops to $79 a month paid yearly (20% off).

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