How much does Ahrefs cost?

Ahrefs starts at $29 a month on its Starter plan, billed monthly. That figure was read from ahrefs.com's own pricing page on 6 September 2026.

Does Ahrefs have a free plan?

No ongoing free plan. Ahrefs offers a free trial, after which a paid plan is required.

What is Ahrefs used for?

A very large link index plus keyword, rank-tracking and site-audit tooling. The reference point for backlink data. People mainly use it to research keywords, analyse backlinks, audit a site, track rankings.

What are the best alternatives to Ahrefs?

The closest alternatives in the same category are Semrush, Screaming Frog, Moz Pro, Surfer SEO. Semrush and Screaming Frog publish a free plan.

Ahrefs

Backlinks, keywords and competitor research

Free trialSEO & MarketingSince 2011

from $29/moVisit ahrefs.com

What Ahrefs is

A very large link index plus keyword, rank-tracking and site-audit tooling. The reference point for backlink data.

What Ahrefs has cost

We have read this pricing page 5 times since Jul 2025, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.

$29/moJul 2025 – Jul 2026 · Starter · 3 readings · archived page
The entry plan changed name here, from Starter to Lite. That is a different plan, so the two prices are not a rise or a cut.
$129†Aug 2026 – Aug 2026 · Lite · 2 readings · source

† The page showed this figure beside a monthly/annual switch and did not say which one it belonged to, so we publish the number without claiming a billing period. Readings like this are shown but never compared, which is why they never produce a price change.

Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.

People use it to

Current offers

Free trial

Free trial available

Trial length and card requirement are set by the vendor.

Ahrefs alternatives

Other tools in SEO & marketing that cover similar ground. Full comparison.

Semrush

semrush.com

The broadest marketing toolkit

from $139/moFree plan

Screaming Frog

screamingfrog.co.uk

The technical SEO crawler

Custom pricingFree plan

Moz Pro

moz.com

SEO metrics and the original DA score

from $99/moFree trial

Where Ahrefs sits on price

Entry prices across SEO & Marketing, cheapest first.

What SEO & Marketing costsEntry price a month, cheapest first

8 of these 9 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 7 verified prices in SEO & Marketing. 2 more tools in this category do not publish an entry price and are not plotted.

Ahrefs pricing questions

How much does Ahrefs cost?: Ahrefs starts at $29 a month on its Starter plan, billed monthly. That figure was read from ahrefs.com's own pricing page on 6 September 2026.
Does Ahrefs have a free plan?: No ongoing free plan. Ahrefs offers a free trial, after which a paid plan is required.
What is Ahrefs used for?: A very large link index plus keyword, rank-tracking and site-audit tooling. The reference point for backlink data. People mainly use it to research keywords, analyse backlinks, audit a site, track rankings.
What are the best alternatives to Ahrefs?: The closest alternatives in the same category are Semrush, Screaming Frog, Moz Pro, Surfer SEO. Semrush and Screaming Frog publish a free plan.