Ahrefs
ahrefs.com
Backlinks, keywords and competitor research
from $29/moFree trial
Semrush
The broadest marketing toolkit
Free plan availableSEO & MarketingSince 2008
from $139/moVisit semrush.com
What Semrush is
SEO, paid search, content, social and PR tooling in one suite — enormous surface area, priced accordingly.
Semrush's SEO plan has read $139 a month on every one of the 3 times we have checked this page, from Aug 2026 to Sept 2026. It has not moved while we have been looking. See the source
People use it to
Current offers
Free plan
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Discount
16% off — $117.33/mo instead of $139/mo
Both prices read from www.semrush.com on 2026-09-21. SEO plan. Billed for 12 months up front.
Semrush alternatives
Other tools in SEO & marketing that cover similar ground. Full comparison.
Screaming Frog
screamingfrog.co.uk
The technical SEO crawler
Custom pricingFree plan
Moz Pro
moz.com
SEO metrics and the original DA score
from $99/moFree trial
Where Semrush sits on price
Entry prices across SEO & Marketing, cheapest first.
- Sitebulb$18
- Ahrefs$29
- Ubersuggest$29*
- Surfer SEO$49
- Rollouts$50
- Moz Pro$99
- SE Ranking$129
- Clearscope$129
- Semrush$139
8 of these 9 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 7 verified prices in SEO & Marketing. 2 more tools in this category do not publish an entry price and are not plotted.
Semrush pricing questions
- How much does Semrush cost?
- Semrush starts at $139 a month on its SEO plan, billed monthly. That figure was read from semrush.com's own pricing page on 21 September 2026.
- Does Semrush have a free plan?
- Semrush offers a free trial, and the vendor also publishes a free entry tier. Check which of the two you are signing up for — the trial ends, the free tier does not.
- Is Semrush cheaper if you pay annually?
- Yes — 16% cheaper. Paying for twelve months up front takes the entry plan from $139 a month to $117.33 a month. Both figures were read from the same pricing page in one visit, so the saving is arithmetic rather than a claim.
- What is Semrush used for?
- SEO, paid search, content, social and PR tooling in one suite — enormous surface area, priced accordingly. People mainly use it to research keywords, track rankings, research competitors, audit a site.
- What are the best alternatives to Semrush?
- The closest alternatives in the same category are Ahrefs, Screaming Frog, Moz Pro, Surfer SEO. Ahrefs starts lower at $29 a month; Moz Pro starts lower at $99 a month; Surfer SEO starts lower at $49 a month. Screaming Frog publishes a free plan.