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SEO & Marketing

Keywords, backlinks, audits and content optimisation.

11 tools listed · 4 with a free plan

+2 more
Pricing guideSEO & Marketing pricing in 2026: what 7 tools actually chargeThe median entry price across 7 SEO & Marketing tools is $99 a month, ranging from $18 (Sitebulb) to $139 (Semrush). 1 publish an ongoing free plan. Paying annually saves 19% on average. All prices read from the vendors' own pages on 21 September 2026.
What SEO & Marketing costsEntry price a month, cheapest first

8 of these 9 prices were read from the vendor's own pricing page; the rest are marked * and are indicative. The median is taken across the 7 verified prices in SEO & Marketing. 2 more tools in this category do not publish an entry price and are not plotted.

Ahrefs

ahrefs.com

Backlinks, keywords and competitor research

from $29/moFree trial

Semrush

semrush.com

The broadest marketing toolkit

from $139/moFree plan

Screaming Frog

screamingfrog.co.uk

The technical SEO crawler

Custom pricingFree plan

Moz Pro

moz.com

SEO metrics and the original DA score

from $99/moFree trial

Surfer SEO

surferseo.com

Optimise a page against what already ranks

from $49/moPaid

Rollouts

rollouts.ai

AI agents that build pages and repair technical SEO

from $50/moFree plan

SE Ranking

seranking.com

Full SEO suite at agency prices

from $129/moFree trial

Clearscope

clearscope.io

Content briefs and optimisation for editors

from $129/moPaid

Ubersuggest

neilpatel.com

Budget keyword research with a lifetime option

from $29/moFree plan

Sitebulb

sitebulb.com

Technical audits explained, not just listed

from $18/moFree trial

Rapid Indexer

rapid-indexer.com

Pay-per-URL indexing for backlinks and new pages

Custom pricingPaid

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