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Lead Generation

Finding, enriching and reaching the people who might buy.

14 tools listed · 6 with a free plan

+5 more
Pricing guideLead Generation pricing in 2026: what 12 tools actually chargeThe median entry price across 12 Lead Generation tools is $48 a month, ranging from $15 (VeriMails) to $167 (Clay). 6 publish an ongoing free plan. Paying annually saves 21% on average. All prices read from the vendors' own pages on 2 October 2026.
What Lead Generation costsEntry price a month, cheapest first

13 of these 13 prices were read from the vendor's own pricing page. The median is taken across the 12 verified prices in Lead Generation. 1 more tool in this category does not publish an entry price and is not plotted. Showing the 12 cheapest.

Apollo.io

apollo.io

Contact database plus outbound engine

from $49/moFree plan

Clay

clay.com

Spreadsheet that enriches leads from 100+ sources

from $167/moFree plan

ZoomInfo

zoominfo.com

Enterprise B2B data and intent signals

Custom pricingPaid

Hunter

hunter.io

Find and verify work email addresses

from $49/moFree plan

Instantly

instantly.ai

Cold email at scale with inbox rotation

from $47/moFree trial

Lemlist

lemlist.com

Personalised cold outreach across channels

from $69/moFree trial

LeadsApp

leadsapp.com

Answers, qualifies and books inbound leads in under a minute

from $149/moFree trial

Smartlead

smartlead.ai

Unlimited mailboxes for outbound teams

from $39/moFree trial

Lusha

lusha.com

Direct dials and emails from LinkedIn

from $37.45/moFree plan

Dealfront

dealfront.com

See which companies visited your site

from $79/moFree trial

Snov.io

snov.io

Prospecting, verification and drip campaigns

from $39/moFree plan

Argorant

argorant.com

Contact data and cold outreach that AI agents can run

from $99/moFree trial

Poptin

poptin.com

Website popups and forms with email marketing attached

from $25/moFree plan

VeriMails

verimails.com

Email verification and finding, sold by the credit or by the month

from $15/moFree trial

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