Apollo.io
apollo.io
Contact database plus outbound engine
from $49/moFree plan
Lemlist
Personalised cold outreach across channels
Free trialLead GenerationSince 2018
from $69/moVisit lemlist.com
What Lemlist is
Sequences that mix email, LinkedIn steps and calls, with image and video personalisation and a built-in warm-up network.
What Lemlist has cost
We have read this pricing page 12 times since Jan 2021, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.
- $59/moJan 2021 · Email outreach · 1 reading · archived page
The entry plan changed name here, from Email outreach to Email warm-up. That is a different plan, so the two prices are not a rise or a cut.
$29/moJul 2021 – Aug 2022 · Email warm-up · 3 readings · archived pageThe entry plan changed name here, from Email warm-up to Email outreach. That is a different plan, so the two prices are not a rise or a cut.
$59/moMar 2023 – Jul 2023 · Email outreach · 2 readings · archived pageThe entry plan changed name here, from Email outreach to Email Starter. That is a different plan, so the two prices are not a rise or a cut.
$39/moFeb 2024 – Jul 2024 · Email Starter · 2 readings · archived page- $32/moJan 2025 · Email Starter · 1 reading · archived page
The entry plan changed name here, from Email Starter to Email. That is a different plan, so the two prices are not a rise or a cut.
$69/moAug 2026 – Sept 2026 · Email · 3 readings · source
Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.
People use it to
Current offers
Free trial
Free trial available
Trial length and card requirement are set by the vendor.
Discount
20% off — $55/mo instead of $69/mo
Both prices read from www.lemlist.com on 2026-09-21. Email plan. Billed for 12 months up front.
Lemlist alternatives
Other tools in lead generation that cover similar ground. Full comparison.
Where Lemlist sits on price
Entry prices across Lead Generation, cheapest first.
13 of these 13 prices were read from the vendor's own pricing page. The median is taken across the 12 verified prices in Lead Generation. 1 more tool in this category does not publish an entry price and is not plotted. Showing the 10 cheapest.
Lemlist pricing questions
- How much does Lemlist cost?
- Lemlist starts at $69 a month on its Email plan, billed monthly. That figure was read from lemlist.com's own pricing page on 21 September 2026.
- Does Lemlist have a free plan?
- No ongoing free plan. Lemlist offers a free trial, after which a paid plan is required.
- Is Lemlist cheaper if you pay annually?
- Yes — 20% cheaper. Paying for twelve months up front takes the entry plan from $69 a month to $55 a month. Both figures were read from the same pricing page in one visit, so the saving is arithmetic rather than a claim.
- What is Lemlist used for?
- Sequences that mix email, LinkedIn steps and calls, with image and video personalisation and a built-in warm-up network. People mainly use it to send cold email, run outbound campaigns, personalise outreach.
- What are the best alternatives to Lemlist?
- The closest alternatives in the same category are Apollo.io, Clay, ZoomInfo, Hunter. Apollo.io starts lower at $49 a month; Hunter starts lower at $49 a month. Apollo.io, Clay and Hunter publish a free plan.