Clay
clay.com
Spreadsheet that enriches leads from 100+ sources
from $167/moFree plan
Apollo.io
Contact database plus outbound engine
Free plan availableLead GenerationSince 2015
from $49/moVisit apollo.io
What Apollo.io is
A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
What Apollo.io has cost
We have read this pricing page 3 times since Jul 2022, including archived copies of it. Each figure below was pulled from the page itself, not from a summary of it.
- $49/moJul 2022 · Basic · 1 reading · archived page
- $49/mo*Aug 2026 – Aug 2026 · Basic · 2 readings · source
* That reading is the effective monthly cost when paying for a year up front, which is what the page published at the time.
Gaps are ours, not the vendor's: where a capture was unreadable, or the price could not be tied to a plan at all, no reading was recorded rather than a guess. See every price change we can stand behind.
People use it to
Current offers
Free plan
Free plan, no card required
Ongoing free tier published by the vendor. Limits vary by plan.
Apollo.io alternatives
Other tools in lead generation that cover similar ground. Full comparison.
Where Apollo.io sits on price
Entry prices across Lead Generation, cheapest first.
13 of these 13 prices were read from the vendor's own pricing page. The median is taken across the 12 verified prices in Lead Generation. 1 more tool in this category does not publish an entry price and is not plotted. Showing the 10 cheapest.
Apollo.io pricing questions
- How much does Apollo.io cost?
- Apollo.io starts at $49 a month on its Basic plan, billed annually. That figure was read from apollo.io's own pricing page on 25 August 2026.
- Does Apollo.io have a free plan?
- Yes. Apollo.io publishes an ongoing free tier — not a countdown trial. Limits vary by plan, so check what the free tier covers before you commit.
- What is Apollo.io used for?
- A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them. People mainly use it to find leads, send cold email, build a prospect list.
- What are the best alternatives to Apollo.io?
- The closest alternatives in the same category are Clay, ZoomInfo, Hunter, Instantly. Instantly starts lower at $47 a month. Clay and Hunter publish a free plan.