Apollo.io vs Instantly
Both sit in lead generation. Here is how they differ on the things you can actually check.
Apollo.io
apollo.io
A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
Free planLead Generation
Visit Apollo.ioInstantly
instantly.ai
Unlimited mailbox connections, automatic warm-up and campaign rotation, built specifically for high-volume cold outbound and agency use.
Lead Generation
Visit Instantly| Apollo.io | Instantly | |
|---|---|---|
| Entry price | $49/mo | $37/mo |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Lead Generation | Lead Generation |
| Around since | 2015 | 2021 |
Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.