Apollo.io vs Instantly
Both sit in lead generation. Here is how they differ on the things you can actually check.
On price: Instantly starts $2 a month cheaper than Apollo.io ($47 against $49) on its Growth tier. Paying annually takes Instantly to $37.6/mo (20% off). Both figures were read from the vendors' own pricing pages on the dates shown below.
Apollo.io
apollo.io
A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
Instantly
instantly.ai
Unlimited mailbox connections, automatic warm-up and campaign rotation, built specifically for high-volume cold outbound and agency use.
| Apollo.io | Instantly | |
|---|---|---|
| Entry price | $49/mo | $47/mo |
| Entry plan | Basic | Growth |
| Paid annually | $49/mo | $37.6/mosave 20% |
| Price checked | 25 Aug 2026 | 21 Sept 2026 |
| Pricing model | Free plan | Free trial |
| Free plan | Yes | No |
| Category | Lead Generation | Lead Generation |
| Around since | 2015 | 2021 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Apollo.io vs Instantly, answered
- Is Apollo.io cheaper than Instantly?
- No — Instantly is the cheaper entry point, at $47 a month against Apollo.io's $49. Apollo.io's figure is its annual rate — the vendor publishes no month-to-month price we could read.
- Do Apollo.io or Instantly have a free plan?
- Apollo.io publishes an ongoing free plan; Instantly does not.
- What is the difference between Apollo.io and Instantly?
- Apollo.io: A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them. Instantly: Unlimited mailbox connections, automatic warm-up and campaign rotation, built specifically for high-volume cold outbound and agency use.
- Which one is cheaper paid annually?
- Instantly, at $37.60 a month against Apollo.io's $49. Apollo.io's $49 is already its annual rate — it publishes no month-to-month price, while Instantly drops to $37.60 a month paid yearly (20% off).
