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ZoomInfo vs Apollo.io
Both sit in lead generation. Here is how they differ on the things you can actually check.
ZoomInfo
zoominfo.com
Large-scale company and contact intelligence with buying-intent data, org charts and workflow automation. Enterprise pricing and contracts.
Lead Generation
Visit ZoomInfoApollo.io
apollo.io
A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
Free planLead Generation
Visit Apollo.io| ZoomInfo | Apollo.io | |
|---|---|---|
| Entry price | Custom / not published | $49/mo |
| Entry plan | — | Basic |
| Paid annually | — | $49/mo |
| Price checked | not verified | 25 Aug 2026 |
| Pricing model | Paid | Free plan |
| Free plan | No | Yes |
| Category | Lead Generation | Lead Generation |
| Around since | 2007 | 2015 |
Every price here was read from the vendor's own pricing page, most recently on 25 Aug 2026. Entry tier only — vendors change pricing without notice.
ZoomInfo vs Apollo.io, answered
- Do ZoomInfo or Apollo.io have a free plan?
- Apollo.io publishes an ongoing free plan; ZoomInfo does not.
- What is the difference between ZoomInfo and Apollo.io?
- ZoomInfo: Large-scale company and contact intelligence with buying-intent data, org charts and workflow automation. Enterprise pricing and contracts. Apollo.io: A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.
