ZoomInfo vs Apollo.io

Both sit in lead generation. Here is how they differ on the things you can actually check.

ZoomInfo

zoominfo.com

Large-scale company and contact intelligence with buying-intent data, org charts and workflow automation. Enterprise pricing and contracts.

Lead Generation
Visit ZoomInfo

Apollo.io

apollo.io

A very large B2B contact database bundled with sequencing, dialling and a light CRM — one subscription covers finding prospects and emailing them.

Free planLead Generation
Visit Apollo.io
ZoomInfo and Apollo.io compared attribute by attribute
 ZoomInfoApollo.io
Entry priceCustom / not published$49/mo
Pricing modelPaidFree plan
Free planNoYes
CategoryLead GenerationLead Generation
Around since20072015

Prices are indicative entry-tier figures, not verified quotes. Both vendors change pricing without notice.