What is the cheapest alternative to ZoomInfo?

Of the 8 alternatives here that publish an entry price, Lusha is the lowest at $37.45 a month.

Is there a free alternative to ZoomInfo?

4 of these publish an ongoing free plan: Apollo.io, Clay, Hunter, Lusha. A free plan is not a trial — it stays free, with limits set by the vendor.

What can I use instead of ZoomInfo?

The closest matches in the index are Apollo.io, Clay, Hunter, Instantly, Lemlist. They sit in the same category and cover overlapping ground; the table above puts each one's entry price beside ZoomInfo's.

ZoomInfo alternatives

ZoomInfo is enterprise B2B data and intent signals. These are the other lead generation tools in the index, with what each one charges.

4 with a free plan

ZoomInfo compared with its alternatives on pricing and free plan
Tool	What it is	Pricing	Free plan
ZoomInfothe one you asked about	Enterprise B2B data and intent signals	Custom	No
Apollo.ioapollo.io	Contact database plus outbound engine	from $49/mo	Yes
Clayclay.com	Spreadsheet that enriches leads from 100+ sources	from $167/mo	Yes
Hunterhunter.io	Find and verify work email addresses	from $49/mo	Yes
Instantlyinstantly.ai	Cold email at scale with inbox rotation	from $47/mo	Free trial
Lemlistlemlist.com	Personalised cold outreach across channels	from $69/mo	Free trial
LeadsAppleadsapp.com	Answers, qualifies and books inbound leads in under a minute	from $149/mo	Free trial
Smartleadsmartlead.ai	Unlimited mailboxes for outbound teams	from $39/mo	Free trial
Lushalusha.com	Direct dials and emails from LinkedIn	from $37.45/mo	Yes

Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.

ZoomInfo and its alternatives, by priceEntry price a month, cheapest first

Lusha
$37.45
Smartlead
$39
Instantly
$47
Apollo.io
$49
Hunter
$49
Lemlist
$69
LeadsApp
$149
Clay
$167

8 of these 8 prices were read from the vendor's own pricing page. The median is across these 8, not the whole category. 1 of them does not publish an entry price and is not plotted.

Switching from ZoomInfo

What is the cheapest alternative to ZoomInfo?: Of the 8 alternatives here that publish an entry price, Lusha is the lowest at $37.45 a month.
Is there a free alternative to ZoomInfo?: 4 of these publish an ongoing free plan: Apollo.io, Clay, Hunter, Lusha. A free plan is not a trial — it stays free, with limits set by the vendor.
What can I use instead of ZoomInfo?: The closest matches in the index are Apollo.io, Clay, Hunter, Instantly, Lemlist. They sit in the same category and cover overlapping ground; the table above puts each one's entry price beside ZoomInfo's.

Head to head

ZoomInfo vs Apollo.io ZoomInfo vs Clay ZoomInfo vs Hunter ZoomInfo vs Instantly ZoomInfo vs Lemlist ZoomInfo vs LeadsApp ZoomInfo vs Smartlead ZoomInfo vs Lusha

Still want ZoomInfo?

See its full listing and current offers.

Custom pricingOpen listing