vs
Clay vs ZoomInfo
Both sit in lead generation. Here is how they differ on the things you can actually check.
Clay
clay.com
Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool.
Free planLead Generation
Visit ClayZoomInfo
zoominfo.com
Large-scale company and contact intelligence with buying-intent data, org charts and workflow automation. Enterprise pricing and contracts.
Lead Generation
Visit ZoomInfo| Clay | ZoomInfo | |
|---|---|---|
| Entry price | $167/mo | Custom / not published |
| Entry plan | Launch | — |
| Paid annually | — | — |
| Price checked | 21 Sept 2026 | not verified |
| Pricing model | Free plan | Paid |
| Free plan | Yes | No |
| Category | Lead Generation | Lead Generation |
| Around since | 2017 | 2007 |
Every price here was read from the vendor's own pricing page, most recently on 21 Sept 2026. Entry tier only — vendors change pricing without notice.
Clay vs ZoomInfo, answered
- Do Clay or ZoomInfo have a free plan?
- Clay publishes an ongoing free plan; ZoomInfo does not.
- What is the difference between Clay and ZoomInfo?
- Clay: Row-by-row enrichment waterfall — pull a list, then chain data providers and AI research to fill in the fields, then push to your outbound tool. ZoomInfo: Large-scale company and contact intelligence with buying-intent data, org charts and workflow automation. Enterprise pricing and contracts.
